The Hotel Manager’s Guide to Digital Marketing for Group Business

Now more than ever, a strong digital framework is crucial to building a resilient and scalable meetings and events strategy.

To help you along the way, we’ve put together this guide of actionable best practices across digital marketing channels. It’s designed to ensure that you stay connected, visible, and relevant to event planners.

Highlights include:

• An overview of different channels and content types to use
• How augmented reality, artificial intelligence, videos, and personalisation trends can be leveraged
• How to craft the right message and choose the best distribution channel ​​